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Senior Director, Brand Marketing

Date: Nov 18, 2021

Location: Chicago, IL, US

Company: James Hardie

Sr. Director, Brand Marketing

 

About James Hardie Building Products

James Hardie Industries is the world’s #1 producer and marketer of high-performance fiber cement and fiber gypsum building solutions. We employ a diverse global workforce of approximately 4,800 employees across operations in North America, Europe, Australia, New Zealand, and the Philippines, and generated more than $2.9 billion in net sales during our 2021 financial year. We believe that home is a sanctuary and a canvas for self-expression without compromise. As the trusted innovator and industry leader in the markets where we operate, James Hardie empowers homeowners and building professionals alike to achieve their dream home with premium quality solutions that enable endless possibilities for design and aesthetics, while also delivering trusted protection and long-lasting beauty.

Position Description

The Brand Marketing Sr Director will own a comprehensive view of our overall brand marketing strategy across B2B and B2C. This is done in collaboration with key departmental leaders and cross-functional teams. Reporting directly to the Head of Marketing, the Brand Marketing Sr. Director will manage a growing team and direct all aspects of our brand marketing efforts to postioins it as a world class consumer brand marketing organization.  
In addition, this person will partner with the Insights leader to effectively and efficiently execute our strategy and goals.

  • Be the go-to person for overall marketing management as it pertains to our brand strategy, execution, content, public relations, creative and return on investment.
  • Plan and implement the overall brand marketing strategy, identifying the key brand initiatives to prioritize that will drive awareness.
  • Execute our full digital strategy to build additional brand awareness and further drive the company’s strategic vision and business objectives.
  • Create a brand planning calendar, manage ongoing timelines and responsibility of budget allocation and reporting.
  • Drive innovation and impact our advertising strategy with new strategies
  • Effectively communicate and ensure consistency in brand image, brand messaging, and product messaging across all external channels including, platform, traditional, digital, social media and PR
  • Develop strategic points of view and uncover unique creative opportunities for our teams and customers.
  • Develop strategies and manage marketing campaigns across social media platforms.
  • Develop and lead James Hardie’s content strategies and content strategy processes, and oversee content strategy team for the James Hardie’s brand.
  • Anticipates customer (product) and marketplace needs and proactively develop solutions to meet them.

 

Leadership, Talent and Team Development

  • Progressively grows talent and team performance by recruiting, selecting, orienting, and training top talent, building a culture of trust and accountability within team.
  • Develops a productive team-based culture where the business line focuses on the critical few, encourages stretch thinking to drive and deliver breakthrough results.
  • Fosters an expectation and delivers consistent achievement of business goals.
  • Drive and establish standard operating processes across the team.

 

Skills And Qualifications
 

  • 15+ years’ experience in marketing with a focus on developing overall brand strategy in a B2B2C environment
  • 5+ years of experience leading, inspiring, and developing a team
  • Experience in rethinking, evolving, building new marketing strategies for a business with compelling business results
  • Creative problem-solving skills with a focus on efficient execution while balancing big-picture thinking
  • Exceptional project management and organization skills, with a keen eye for detail
  • Ability to operate at both a strategic and executional level; ideate and directly execute
  • Ability to be a positive, enthusiastic leader who knows how to facilitate and synchronize diverse views and talent

 

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Nearest Major Market: Chicago

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