Product Marketing Manager Job

Title: Product Marketing Manager

Job Description: "Job Summary The Senior Product Marketing Manager position leads short & long term strategic marketing

RESPONSIBILITIES: and initiatives. The Product Marketing Manager works closely with the Product/Segment Managers and across the organization to develop, implement, and measure marketing/advertising strategies for new and existing products. The Product Marketing Manager manages all aspects of the planning, developing, managing, and delivering messaging materials for the business. The Product Marketing Manager drives the creation of marketing and media strategies by determining product positioning, key target marketing and related key messaging strategies based off of market insight and research. Essential Duties and Responsibilities Provide leadership for the product marketing processes and key marketing deliverables by establishing strategies and plans that support marketing and business initiatives. Participate as a member of cross functional product development teams. Establish and manage market strategies and plans, provide marketing direction to field sales and other strategic channels (e.g. distribution channels), including execution of product commercialization plans. Lead marketing efforts to understand segment influencers including customer demographics, competitive assessments, and market needs. Establish, build, and maintain key internal and external relationships, including cross functional teams, sales, and opinion leaders. Define and implement clear product positioning and messaging for associated products. Develop and implement product training and educational tools. Determine market insight to identify prime opportunities for product launch Keep up-to-date on new developments and trends to understand customer and market needs for assigned products. Determine appropriate media channels to utilize to maximize impressions for targets and drive sales leads. Communicate consistent message across print and electronic media. Create multi media marketing campaigns by partnering with internal customers and third party venders/agencies to develop and launch regional campaigns. Ensure the measurement and optimization of digital media campaigns. Develop and implement strategy for using social media avenues (Facebook, LinkedIn, twitter, etc) Develop Internet marketing programs to drive awareness and lead generation for B2B and B2C opportunities. Managing sales lead collection, validation, measurement, prioritization, and distribution process. Manage the Inside Sales Organization to ensure effective nurturing of leads and measure value of various lead sources.

QUALIFICATIONS:: Education & Experience: Bachelor's degree required (MBA preferred) plus 10+ years of successful related business experience, preferably product marketing related Skills: Demonstrated success working as an integral cross functional team member Comprehensive understanding of the marketing and product planning process. Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives. Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, prioritize needs/requirements, and communicate them cross-functionally. Excellent leadership, presentation, and negotiation skills to work effectively in driving a franchise and participating as a member of cross functional teams. Excellent interpersonal skills with the ability to work cross-functionally with teams such as Engineering, Operations, Sales, and Corporate Communications. Strong relationship building skills to constructively foster relationships internally and externally, including key opinion leaders. Excellent communication skills, both verbal and written. High level of motivation with the ability to operate as an individual and team contributor. Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Project). Ability to travel up to 25% of the time Knowledge and understanding of how to utilize social media tools (Facebook, LinkedIn, twitter, etc) for marketing and lead generation purposes" Requisition Number: MKTG-710 Interest Category: Sales / Marketing Hourly/Salary: Salary City: Mission Viejo State: California Country: UNITED STATES Shift: Days

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles
Job Segments: Management, Manager, Marketing